ABOUT ME | Ashley Elizabeth Co.

Hey, I'm Ashley, and that was my first time on a paddle board! I'm a Cognitive Behavioural Therapy (CBT) & Life Coaching Practitioner with over six years of coaching experience. I specialise in mindset mastery and productivity for overwhelmed perfectionists who self-sabotage and procrastinate. I use a range of modalities to support people improve their productivity, confidence, and personal growth without burning out.

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A little bit about me...

I used to be one of those "wellness girls".

I began my coaching career in 2017 after burning out as an Event Manager. As someone who valued success for most of my adult life, I fell prey to my own feelings of "not enoughness", and my perfectionistic tendencies and people pleasing habits led to anxiety and panic attacks.

Exercise was my therapy and I wanted to share this with others, so I qualified as a Personal Trainer and for the next five years I helped hundreds of women achieve a healthier, more balanced body and mind.

Following numerous requests for support from other business owners, I added business coaching to my offering in 2021. By mid 2022, I started to burn out again. My perfectionism along with my anxiety was at an all time high; my boundaries were rubble; my priorities were all over the place; and my self-worth was dust.

After hitting an all time low, I realised that the problem was me and I couldn't bare to let myself repeat the same patterns. I went all in on my mindset, self-development, and education. I embraced vulnerability and faced uncomfortable truths to rebuild my mental health, self-esteem, and confidence.

I now use this knowledge and experience to help other overwhelmed perfectionists to create more fulfilment and satisfaction in their life and career without burning out!

On a less serious note, I'm mum to a 16 year-old Devon Rex called Milo, (you can see him here). I have a fiancé called Matt who I've been with for 12 years. I love coffee, cooking, carbs, and chocolate; and I sometimes dabble in outdoor adventures. I love to learn, and will complete my degree in Summer 2025. I hate running, but I know it's good for me, so I'm training for a half-marathon.

Thank you for being here, and I hope you stick around!

Ashley x

My Mission

What?

To dispel the myth of perfection and help women create fulfilled lives without burning out.

How?

By untangling the mess of confusing, conflicting and misleading information in the health and wellness space, and repackaging it into simple, actionable steps.

Why?

I've struggled with striving for perfection for most of my life and experienced the pain of anxiety and burnout because of it. I believe that everybody deserves to experience the peace, freedom and joy of dropping perfection and creating their version of balance.