

About
Gentle guidance, powerful results
I'm Ashley, a Cognitive Behavioural Therapy Coach & Strategic Life Coaching Practitioner specialising in burnout prevention. I work with high-performing, high-functioning founders, leaders and teams to develop the mindset, behaviours, and practices to think, feel and perform at their best, without burning out.
Services
What I offer
Approach
How I support you
Stress & Energy
When your mind is in overdrive and you feel constantly drained, we combine cognitive behavioural tools, nervous system regulation, and holistic health approaches to restore clarity and capacity.
Anxiety & Overthinking
If you’re stuck in loops of “what ifs” and second-guessing, we combine CBT, NLP, and coaching to help you interrupt the patterns and think more calmly and decisively.
Perfectionism & Pressure
When high standards start working against you, we use cognitive reframing and strategic coaching to help you maintain excellence without the constant pressure.
People-Pleasing & Boundaries
If you struggle to say no or prioritise yourself, we work on belief patterns, communication, prioritisation, and self-trust so you can set boundaries without guilt.
Misalignment & Disconnection
When life or work looks “fine” but doesn’t feel right, we use strategic life coaching to reconnect you with what actually matters and realign how you’re living and working.
Confidence & Self-Esteem
If you doubt yourself despite evidence of your capability, we combine CBT and coaching to rebuild self-trust, challenge internal narratives, and help you show up more fully.
Feedback
What people say
I don’t feel like a new person, I feel like the old me which is exactly what I wanted from this! Ashley really supported me in (sometimes without me even realising it!) to find my confidence and self belief which I thought had been lost for good.
- Burnout-Proof Coaching Client
The sessions were always super tailored and we always went through the tools and techniques can fit in with a busy life (and helping me not feel guilty if I didn’t manage to do them every single day or every single task). Really grateful for my time with Ashley!”
- Burnout-Proof Coaching Client
In the thick of stress, having Ashley to talk through techniques and methods with has been massively beneficial to me, but more so that she’s given me the tools to be able to do that myself moving forward. It can be hard to reflect on why you feel the way you do, but it’s so worth it in the end!
- Burnout-Proof Coaching Client

Connect
Get in touch
During a consultation call, we will discuss your current situation, ideal outcomes and potential barriers, after which I will share my suggested tailored roadmap.
Alternatively, you can email me at hello@ashleyelizabethco.com with your enquiry or questions.
Newsletter
On Reflection
Every fortnight, I share a roundup of frameworks, reframes, and psychological insights that make you a better leader, clearer thinker, and healthier human (no spam).
The Burnout Assessment Tool (BAT) is a modern, validated self-report questionnaire developed at KU Leuven to measure burnout risk. It evaluates four core dimensions: exhaustion, mental distance, cognitive impairment, and emotional impairment.
This download includes both the offering both the full 23-item and a short 12-item version of the tool.
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Free Resource


