About
About
Gentle guidance, powerful results
I'm Ashley, a Cognitive Behavioural Therapy Coach & Strategic Life Coaching Practitioner specialising in burnout prevention. I work with high-performing, high-functioning founders, leaders and teams to develop the mindset, behaviours, and practices to think, feel and perform at their best, without burning out.
A little bit about me...
I began my coaching career in 2017 after experiencing burnout as an Event Manager, driven by perfectionism, people-pleasing, and a constant sense of “not enough.” What started as a move into personal training evolved into five years of supporting hundreds of women to build healthier, more balanced lives, before expanding into business coaching in 2021.
After facing burnout for a second time, I recognised that the patterns I was helping others overcome were the same ones I needed to address myself. This led me to go deeper, rebuilding my own mental health, self-esteem, and boundaries, while completing a Master’s in Psychology and working as a behaviour change coach supporting individuals with complex wellbeing challenges.
Today, I combine lived experience with evidence-based approaches to help high-performers understand their patterns, protect their energy, and achieve success in a way that feels sustainable.
My Mission
What?
To dispel the myth of perfection and help women create fulfilled lives without burning out.
How?
Through curious and judgement-free exploration, cognitive reprogramming, confidence and self-esteem building, aligned habit formation, lifestyle reconstruction, and reconnection - I help people both prevent and recover from burnout, and break the emotional and psychological barriers to true fulfilment.
Why?
I've struggled with striving for perfection for most of my life and experienced the pain of anxiety and burnout because of it. I believe that everybody deserves to experience the peace, freedom and joy of dropping perfection and creating their version of success.
Qualifications & Accreditations
MSc Psychology (Distinction)
Strategic Life Coaching Practitioner
Cognitive Behavioural Therapy (CBT) Coaching Practitioner
Mental Wellbeing First Aid Instructor
Neuro-linguistic Programming (NLP) Practitioner
Meditation & Breathwork Practitioner
Level 3 Personal Trainer
Holistic Health Coaching Practitioner
Relationship Coaching Practitioner
Memories that make me smile
Connect
Get in touch
During a consultation call, we will discuss your current situation, ideal outcomes and potential barriers, after which I will share my suggested tailored roadmap.
Alternatively, you can email me at hello@ashleyelizabethco.com with your enquiry or questions.
