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Hey, I'm Ashley, and that was my first time on a paddle board! I'm a Holistic Life & Wellness Practitioner with over 5 years of coaching experience. I use a range of modalities to support people in a personal and corporate setting improve their health, confidence and performance, and to strengthen their connection with themselves.

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Bio

I used to be one of those "wellness girls".

 

I began my coaching career in 2017 after struggling with my mental health in my corporate job. As someone who valued success for most of my adult life, I fell prey to my own feelings of 'not enoughness', and my perfectionistic tendencies and people pleasing habits led to anxiety and panic attacks.

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Exercise was my therapy and I wanted to share this with others, so in 2016 I qualified as a Personal Trainer and for the next five years I helped hundreds of women achieve a healthier, more balanced body and mind.

 

Following numerous requests for support from other business owners, I pivoted to business coaching in 2021. By mid 2022, I started to decline again, and spent the best part of a year doing the uncomfortable work to realise that the problem was me.

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My perfectionism along with my anxiety was at an all time high, my boundaries were rubble, my priorities were all over the place, and my self-worth was dust.

 

It took a year of space, re-education, vulnerability, and facing uncomfortable realities to learn what it means to be authentic and fulfilled.

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From this, I designed a blueprint for creating balance that can be applied to almost any life with the right level of openness and commitment, and a little more mindful was born.

My Mission

What?

To dispel the myth of perfection and help women create a realistic and aligned balance in their lives.

 

How?

By untangling the mess of confusing, conflicting and misleading information in the health and wellness space, and repackaging it into simple, actionable steps.

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Why?

I've struggled with striving for perfection for most of my life and experienced the pain of anxiety and burnout because of it. I believe that everybody deserves to experience the peace, freedom and joy of dropping perfection and creating their version of balance.

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Qualifications & Accreditations

​Strategic Life Coaching Practitioner

Relationship Coaching Practitioner

Neuro-linguistic Programming (NLP) Practitioner

Meditation Practitioner

Level 3 Personal Trainer

Holistic Health Coach

MSc Psychology (ongoing)

CBT Coaching Practitioner (ongoing)

STAY IN THE KNOW

Ready to create a Limitless Mindset?

Download your free guide

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Download your guide here

© 2025 Ashley Elizabeth Co.

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